MitoBurn L-BAIBA dissolves at 737g/L, outperforming other ingredients in RTD applications. NNB Nutrition's exercise mimetic excels in liquid supplements.
GEM Bite Daily Multi features Earthlight whole food vitamin D from mushrooms in a chewable format, delivering essential nutrients without pills or capsules.
GR8 Lifestyle Supplements debuts at GNC with five products containing 8 science-backed ingredients each for optimal performance in daily life.
BHB provides real energy without caffeine's downsides while improving sleep quality—the key to effective stimulant-free energy drinks.
'Merica Labz Organ Defender provides comprehensive protection for vital organs with NAC, Red Yeast Rice, Milk Thistle and more for those seeking peak performance.
GR8 Lifestyle Supplements has officially launched at GNC stores nationwide, featuring five innovative formulas with exactly 8 powerful ingredients each. Their premium lineup includes ULTIM8 protein with colostrum, ACCELER8 smart energy pre-workout, REJUVEN8 collagen and cellular health, HYDR8 electrolytes with EAAs, and ACTIV8 immunity and gut support.
These science-backed formulations go beyond typical supplements by focusing on cellular health, cognitive function, and physical vitality for performance in all aspects of life. Check out our in-depth analysis of the complete GR8 lineup and see why this launch represents something truly different in the supplement industry!
Energy drinks have dominated the market for decades, but they all rely on caffeine or other stimulants. Beta-hydroxybutyrate (BHB) is the breakthrough ingredient needed to create truly effective stimulant-free energy drinks, offering clean, sustained energy without the downsides of caffeine.
Unlike caffeine, which just blocks adenosine receptors to create a perception of energy, BHB provides actual cellular energy through direct metabolism. Even better, recent research shows BHB can actually improve sleep quality when taken regularly—something no caffeine-based product could ever claim! Learn how this "fourth macronutrient" is revolutionizing the energy drink market.
Nitrogen Nutrition launched on May 5th, bringing a premium lineup of supplements featuring Aura Scientific's innovative ingredients. Founded by industry entrepreneur Chandler Burner and named after his beloved dog Nitro, this brand combines scientific excellence with heartfelt purpose.
The comprehensive launch includes NitroFlow pre-workout with NeuroRush, HDPump with EndoFlo, HGTest testosterone support featuring ProtoTest, and the thermogenic ProBurn with CapsiBurn. Sign up for PricePlow alerts now to be first to know when these "Supplements Built With Intent" hit the market!
In Episode #165 of the PricePlow Podcast, Mike and Ben take you behind the scenes of OmniActive's impressive botanical ingredient empire with Business Development Manager Cody Flynn. Explore how this company evolved from spice trading roots to become a leader in standardized botanical extracts like enXtra and Lutemax.
Discover enXtra's unique dopamine-based mechanism that provides sustained focus without sleep disruption, and learn about OmniActive's sustainable manufacturing practices including their impressive steam-powered plant. Don't miss this fascinating glimpse into the science behind your favorite supplement ingredients!
effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements, produced through precision fermentation by Helaina. Unlike bovine lactoferrin, this breakthrough ingredient is structurally identical to human lactoferrin, making it more bioavailable with reduced allergenic potential.
Research shows the body recognizes effera™ as native human lactoferrin, offering superior benefits for iron regulation, immune function, and gut health. Learn how this groundbreaking ingredient could revolutionize women's health, athletic performance, and healthy aging supplements in our comprehensive analysis on effera™!
MalTor is a groundbreaking patent-pending complex from NutriScience that combines taurine and L-malic acid in a precise 2:1 ratio, creating a synergistic formula clinically shown to increase pain threshold and speed up recovery after intense exercise.
Backed by research led by Dr. Jose Antonio, this novel ingredient works at the cellular level to enhance mitochondrial function and protect muscle fiber integrity. Learn how MalTor can help you train harder and recover faster at effective doses of just 2.5-5g per day!
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