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The Retail Imperative: Data, AI and the New Consumer Reality

Can the CMO ever be replaced by a piece of kit? | The ClickZ Digest

PLUS: How to get ChatGPT to recommend your SaaS Brand—without spending a cent

The Secrets Behind AEO, FIGS, & J.Crew's Brand Journeys | The ClickZ Digest

Also, ClickZ x The Lead Summit Is Official!

An Iconic Brand Finds Its Footing Again – The Journey of J.Crew

Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel

As healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but measuring brand impact remains the industry's biggest challenge.

What Milk Learned by Launching a Brand of Its Own

From studio space to strategic partner, Milk Agency built more than campaigns — it built a brand. CIO Rey Peralta on embedded collaboration, AI workflows, and the power of curiosity.

What's Behind a Brand's Promise? A Look at American Eagle Outfitters (AEO)

In influencer marketing, precision wins | The ClickZ Digest

PLUS: ClickZ is heading to POSSIBLE Miami — and you're invited.

Precision over popularity defines influencer success at Coachella 2025

Brands that prioritized measurable impact at Coachella 2025 outperformed those chasing mass exposure. New metrics, smarter influencer partnerships, and performance-driven strategies are reshaping influencer marketing for results-focused marketers.

You Heard It Here First! | The ClickZ Digest

Introducing #BuildingBrands – The Real Stories Behind the Logos 🚀

Bootstrapping, Breakdowns, and the Brand That Wouldn’t Quit

Inside the founding journey of Dripdash: the fourth-wave coffee brand born from barista demand, retail grind, and one very lucky bodega shelf.

Tariffs are forcing a marketing reset in the US | The ClickZ Digest

PLUS: Social data is your new strategy engine